Truthfully, I never thought streaming would work. And the growth of free users is slowing, while the take up of subscriptions is growing. That’s better than 25% of its own captive audience. Spotify has 20 million actual paid subscribers among its 75 million users. That’s a paltry 1.3% of its already captive audience. That, right there, would have transformed the record industry, reversing its apparently inexorable decline and putting it back in growth mode.īut Apple’s new streaming service, iMusic, claims a sign-up of 11m users to its three-month free trial. You would think that iTunes 800 million accounts and Apple’s reputation would easily see off the upstart Spotify and its measly 75 million users.Īpple’s target was 100 million users of its subscription streaming service. How does any of this apply to music streaming? As a consequence, VHS prices dropped rapidly, and recording time went up to three hours, four hours. So the two most important markets in the world made their choice early on. VHS tapes could hold up to two hours of programming Beta managed half of that. In America, it came down to a choice between cost – VHS machines were cheaper – and recording time. But, really, it was never going to happen. At best, Betamax might carve out a niche market. Radio Rentals meant that most UK households were going VHS. It didn’t really matter that Betamax was a better system. In the UK, the war was over when Radio Rentals signed up to the VHS model to rent alongside their televisions. In reality, it was more a series of battles in a war that was won before it began. ITunes has 800 million account holders worldwide.Įxcept, as we all know, it’s never over till The Fat Lady Sings. Here are some statistics to surprise (or even shock) you.
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